History of Helping Our Customers Succeed

Sunburst Displays™, a Watson Family owned and managed entity, has been building quality signs and shipping them worldwide since 1979.

Sunburst Displays™, as used in this website, refers equally or individually to Sunburst LED Signs, LP, Signs Manufacturing Corporation, or Signs Manufacturing and Maintenance Corporation, all Watson family entities.  In addition to digital LED signs we also manufacture channel letters, wall cabinet signs, monument signs, pole signs, electronic message centers, pylon signs, neon, cold-cathode lighting, awnings, and other signs; defined by the Texas Legislature as electrical equipment.

The three male Family members are licensed electricians (two are Masters), each with over 30 years experience in every phase of the business.  One member holds both Master Sign Electrician and Master Electrician licenses.

Every adult member of the Family has a University business degree (1-SMU, 2-UT, 2-CSU.)  Our educations and experiences cause us to look at the sign business differently.

The principal owner of Sunburst Displays™ formed several successful businesses for large and small corporations, and was heavily involved in the marketing and advertising necessary to make a business successful, prior to starting Sunburst Displays™ with the Family.

He saw an opportunity to build a sign company serving local and regional businesses that understood marketing issues, a huge void even today, to help customers become successful.

We understand what it takes to make a business successful, so we develop “looks” and processes that benefit our customers by giving them continuously better, more productive signs at continuously lower prices.

Sunburst LED Signs™, Trembler™ Signs, PinLights™, LetterLites™ and SpectraLites™ Channel Letters, Energy Star Signs™ and solar powered signs are current examples.

Underwriters Laboratories has evaluated our sister products PinLights™ and LetterLites™ and they have been approved for use in outdoor, damp and wet location signs.  UL Approval #E345252.  They are the only approved individual LED first-surface lighting products.  As the manufacturer we are very proud of this.

Sunburst Displays™ has always been a leader in the development of new technologies for the sign industry.

We installed our first message center (an incandescent time & temperature) in 1987; we manufactured and installed our first electronic digital LED sign in 1990.

“We will definitely recommend you and Sunburst Displays™ to anyone looking for a quality product and great service.”

Crystal, Art Smart Art School (in a letter to her Sign Consultant)

Our family’s manufacturing, electrical, electronic, computer programming, and IT backgrounds often prove invaluable to our customers, particularly those with or desiring Electronic-Message-Centers.  We can write/modify computer programs in many languages.

Our Signs Manufacturing™ experiences selling and servicing many brands of LED signs led to our realization that we could build a better LED sign for Texas, and the creation of Sunburst LED Signs™.

Our suppliers tell us that we are the largest custom sign company in North Texas.

We have an extremely loyal workforce.  All of our key artisans have been with us for at least 10 years; some 30+ years!

Signs we have created has been featured in several national magazines, as well as newspapers, movies and commercials.

We are also proud that we have repeatedly been chosen to conduct training seminars for Cities Sign Inspectors.

Several generations of the Watson family are directly involved in the everyday management of the Company.  Our “Senior” Watson has over 45 years experience in sign and electrical design and manufacturing management.

We are virtually the only sign company in any of the 97 “Metroplex” cities multi-licensed to manufacture and install signs as well as provide electrical service.

Sunburst Displays™ can be totally responsible for installing, wiring, and maintaining your signs and lighting if you choose.

If there is a problem, our modern, radio-dispatched service vehicles, cranes, and ladder trucks keep signs and lighting working and advertising for you.

Sunburst Displays™ is one of few companies in the Metroplex regularly inspected by Underwriters Laboratories and approved for the manufacturing of UL listed signs – meeting the highest design, structural manufacturing, electrical, and installation standards in the world.

Sunburst Displays and Maintenance Corporation is a Veteran-owned business.


Products We’ve Introduced to Use on Signage

“All sign companies do the same thing!”  Our customers say that other sign companies use this line a lot when asked to explain what they do differently to make their signs superior.

Through years of research we have introduced many quality products to use on signage.  Most remain unused by other sign companies because they have no idea where to obtain them.  Some of these products are:

  • Balanced Array™ LED sign format
  • Vacuum Ceramic Microsphere Coatings
  • Waterproof Whole-sign Interior Coatings to Protect Electronic Components and Wiring
  • Flame Suppression Coating Systems
  • Spray-On Metal Coatings
  • Optical Brighteners for Plastics
  • UV Protective Coatings for Plastics
  • Self-Cleaning Sign-Face Coatings for Plastics
  • Vandal Resistant Coatings
  • Pinlights™
  • Letterlites™

The Importance of 30+ Years in the Sign Business

Celebrating 32 YearsWhy is it important to you that Sunburst Displays™ has been in business under consistent management for 30+ years?

Over the many years we made mistakes, and had to correct them.  We heard about and observed a lot of mistakes made by others, and learned from them.

Very importantly, because of the Family’s educational, technical, and electrical backgrounds, we tested and evaluated thousands of metals, sign components, plastics, and coatings, and selected the best to use in making specific signs that will look better, last longer, and use less energy.  This website explains in detail the results of this testing.

We also selected the best, most accurate, construction techniques and equipment.  We even helped invent newer, more accurate ones.

Do you want your sign made by someone who learned from 30+ years of making signs, or from someone who still has to learn?



The Sunburst LED Signs On-Location Sales Team’s Personalized Service

No matter what types of signs you are interested in, our sales team, consisting of 11 highly-trained factory-employed individuals, is at your beck and call.

Let us meet with you in your office, or at your new signs location, or home, or anywhere.

You will probably have a firm quotation for what you want during our meeting; certainly no more than a day later.

There are 19 questions you must have answers to before investing in signs. Questions not about the signs themselves, but about how the signs will be perceived, and how long they will take to pay for themselves. Our sales team will bring you a COMPLIMENTARY PROFESSIONAL MARKET SURVEY of your new signage locations. Click on the “Sign Market Research” tab to the left for details.


Why Buy Factory-Direct, and from a State-Licensed Company?

Why not buy from a Sign Dealer (also called a Sign Broker or a Sign Store?)  There are literally hundreds of them.

Would you give a car dealer $10,000 and tell him to buy you the best car he can for the money, sight unseen (or from a drawing?)  Don’t you think you would get the car that made him the most?

Do you think you could meet your needs asking for the cheapest car he can buy?

Why would a sign dealer (sign broker or sign store) be any different?  Remember, they are merely buying a sign from a manufacturer, maybe foreign, to resell to you, usually to resemble a drawing, making the most money they can.

You need to know ALL of the details on how your sign will be manufactured, and how it will be installed.  It needs to meet YOUR needs, not the seller’s profit goals.  What is he telling the manufacturer you don’t need so he can make more money?

Believing “…a sign is a sign” gets you a Yugo instead of a Cadillac.  Remember the Yugo?  They didn’t last very long, either.

Also, most sign dealers, sign brokers and sign stores cannot legally install or service an electric sign.  Ask to see their license.

Ask to see a manufacturer’s license also.  A few are not licensed to do electrical work, either, they also have to hire other companies to install the signs they make.

Now, who provides the warranty?  The manufacturer, the installer, the salesman, anyone?  If the sign was installed illegally do you think they’ll honor their warranty?  Did they REALLY obtain your City sign permit?  Is the sign even safe?

As a large, UL listed manufacturer, our name is on all our signs.  Just like you, we can’t afford to have a bad sign destroy our reputation.  We have to care, particularly with our LIFETIME* warranty.

If you wonder if a sign-seller can legally install and service electrical signs through-out Texas go to http://www.tdlr.texas.gov/LicenseSearch, enter “Electricians” in the “Inquire by License Type” box and the name of the sign business or person in the “Inquire by Name” box.  If they are not licensed they can not.

So someone can sell you signs and not be licensed to install or service them.  You may have to have this done.  But unless the electrical signs you buy are “listed” (U.L. usually) they won’t be allowed to be installed in Texas, a State of Texas Consumer Protection Safety Law designed to insure that signs are safe to use, with a few local city ordinance exceptions.  It is not illegal to sell them to you, however.  Buy carefully.


The Value of “Listed” Signs

Virtually ALL cities, as well as the State of Texas, adopt the National Electric Code as law.

The National Electric Code (NEC) requires that for electrical, structural, and installation safety all electrical signs be “Listed” (tested and labelled with an appropriate Listing Mark.)

Certification (testing and labelling) organizations acceptable in the USA to test to the multitude of Standards signs are required to meet are determined by OSHA.

For you the Listing Mark is insurance.  It means that the sign has been tested to insure that it is structurally and electrically safe, and will be installed properly.  You benefit from the knowledge that it is not solely us telling you that our signs are safe, this is what the testing laboratories and the US Government says also.

Will your sign be tested and approved for safe use in a Wet (Outdoor) location? Not if it’s not Listed!

Underwriters Laboratories (“UL” Listing Mark) and Intertek (“ETL” Listing Mark – originally Edison Testing Laboratory founded by Thomas Edison) are the premier certification organizations and 80% of all things electrical are tested by them.

If the sign you are purchasing does not have a ETL or UL Listing Mark label the sign is probably not legal to install, anywhere in Texas.   There are a few local city ordinance exceptions.

Buy carefully.

Intertek is over twice the size of UL, and has a greater global presence.  UL is the largest in the USA.  We have both companies test and apply Listing Marks to various signs.

Whether it’s channel letters, a wall cabinet sign, a monument signpole or pylon signselectronic message centers, video displays, neon or other electric signs Intertek and Underwriter’s Laboratory pose the toughest design, structural, electrical, and installation standards on the products they approve.

We are the 9th oldest UL Listed Manufacturer in North Texas.  (File #UXYT.E149959)

To see if a manufacturer is a UL Listed electronic sign manufacturer go to http://database.ul.com/cgi-bin/XYV/template/LISEXT/1FRAME/ccnsrch.html and enter “UYFS” in the “UL Category Code” box, replacing “%ccn%”.

To see if a manufacturer is an ETL Listed sign manufacturer go to  http://etlwhidirectory.etlsemko.com/WebClients/ITS/DLP/products.nsf/ and enter “UL-48” in the search box.

We are the third oldest ETL Listed sign company in Texas. ( File #4007685)   (One of the two older companies makes lighted scoreboards, the other makes lighted office door signs.)

There are many sign companies that pretend to be Listed, but are not!

Incidentally, ISO (International Organization of Standardization) Standards, such as ISO 9001, are NOT electrical Listings (similar to a UL or ETL Listing) that allow a sign to be installed in Texas.  That said, components in our electronic signs also meet ISO 9001 and 2008 standards.

Underwriter’s Laboratory and Intertek do NOT judge the appearance, appeal, or the longevity of a product.  This is why our many years of experience serving international, national, regional and local customers, and our investment so that we can apply the knowledge we’ve gained, will give you a superior product which will impress your customers for years to come.